In 1948, our founder’s grandfather established the company under the trade name “Maruhachi.”

Having served as head clerk at a pottery shop named Marushichi, he set his sights higher and chose the number eight, a symbol of growth and prosperity, as the company name. He opened a store near Toki City Station—this marked the beginning of Fujita Pottery.

Later, during my father’s generation, the Toki Mino Ware Wholesale Cooperative Center (now Oribe Hills) was developed, and we relocated to our current location as a first-phase tenant.

The Toki Mino Ware Wholesale District is also known as the venue for the Toki Mino Ware Festival, which began with the goal of becoming one of Japan’s three major ceramics festivals—and today, it has truly earned that distinction.

I remain deeply grateful to my father for establishing the company in a place where we could support one another alongside peers who shared the same aspirations.

As a wholesale trading company, we handled professional tableware for many years. However, driven by a desire to directly convey the appeal of tableware and how it enriches daily life, we opened our retail store Felice in 2009.

Conceived as not just a place to sell tableware, but a place to share the joy of living, Felice features a kitchen studio where visitors can experience the feel and usability of tableware through cooking and bread-making classes.

Today, while drawing on our experience as a trading company, we also collaborate with manufacturers and industry peers to create systems that enhance the value of Mino ware as a whole.

With gratitude for the foundation built by previous generations—and without forgetting our own sense of excitement—we will continue to share the joy of everyday living through tableware, from Toki to the world.